Color Theory | Art/Com 107

Professor Hall Groat | Fall 2008

PROJECT 1

COMMUNICATING THE SUSTAINABLE IDEAL THROUGH MIXED-MEDIA DESIGN

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Design is the method of putting form and content together. Design, just as art, has multiple

definitions; there is no single definition. Design can be art. Design can be aesthetics. Design

is so simple, that's why it is so complicated. –Paul Rand, American Designer 1914-1996

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Your assignment is to research and discuss sustainability. Then create two abstract mixed-media designs that are directed towards eliciting discussion relating to sustainability. Both designs must be based on the graphic painted work of British artist, Bridget Riley. The first design must be rooted in bilateral symmetry and the second one asymmetrical in form. There may be some of you who believe that this movement is less critical than others and perceive it as merely sociopolitical propaganda, and perhaps would like to express your perspective differently. You are the designer/artist; therefore you are free to express your unique viewpoint! However, the “forms” of your designs must meet the guidelines below.

Project Objective:

The objective of the designs are to elicit (or provoke) discussion regarding the sustainable movement, in addition to assisting you in understanding the expressive dimension of “value” in the visual arts.

Design Specifications—“The Project Criteria!”

The Designs must:

• Be created within square formats –either 6”x 6” or 12”x12” – you choose!
• First design must involve only low-key values: 0-#5 and be symmetrical.
• Second design must involve only high key values: #5-10 and be asymmetrical.
• The hard edge graphic shapes must be sharply contrasted with one another.
• Include natural found objects as mixed media elements, glued directly to paper, neatly attached within the graphic shapes and patterns. The inherent values of these found objects must correspond to the sequential organization of values used in the designs.
• The hardedge abstract design must reflect the geometry within your found objects.
• Use only grayscale, although you found objects may contain color.
• Implement all classical design principles.
• Both designs must be mounted on foam board

Classical Design Principles

Primary Principles: Unity, Variety, Hierarchy, Proportion

Support Principles: Scale, Balance, Rhythm, Repetition, Proximity

Elements of Art & Design

Shape, Space, Point, Line, Size, Color, Texture, Typography

Graded on

• How well you address the project criteria.
• Completing the evaluation form, and short essay.